Endeavour acquires Shingleback Wines, expanding wine portfolio

https://insidefmcg.com.au/2022/08/10/endeavour-acquires-shingleback-wines-expanding-wine-portfolio/

Endeavour Group has acquired McLaren Vale winery Shingleback Wines, which will now be part of the group’s wine portfolio under its Paragon Wine Estates subsidiary.

The acquisition by the liquor retail giant, which owns Dan Murphy’s, includes Shingleback Wines’ entire brand portfolio, a long-term lease of the McLaren cellar door, and an ongoing grape supply agreement.

“We are thrilled to add Shingleback Wines to our Paragon Wine Estates as part of our strategy to grow our premium wine portfolio,” said Paul Walton, director of Endeavour Group’s products and services arm Pinnacle Drinks.

“Shingleback Wine has been producing beautifully rich and full-flavoured wines for 25 years, and we look forward to continuing to offer it to wine lovers in Australia and around the world as part of Paragon Wine Estates.”

The addition of Shingleback Wine expands Paragon Wine Estate’s regional coverage to brands across six premium key wine regions in Australia and New Zealand, including Chapel Hill (McLaren Vale), Oakridge Wines (Yara Valley), Isabel Estate (Marlborough, NZ), Josef Chromy Wines (Tasmania), Riddoch (Coonawarra), and Krondorf (Barossa Valley).