enlarges deal in china gaming -keno)

8 July 2005 No of pages: - 1 -
(including this page)
Australian Stock Exchange
Company Announcements Platform
Dear Sir/Madam
Re: Expansion of Point of Sale network for Shanghai Keno and Lottery Agency
businesses
Further to the announcement on 16 May, 2005 in which it was disclosed that China
Entertainment Holdings Ltd (“CEH”) had secured access to over 500 retail outlets in
Shanghai for the conduct of its businesses, the Board of Directors of Sino Securities
International Ltd (“SSI”) has received advice from CEH that its Chinese incorporated
subsidiary, Shanghai New Kelo Investment Management Company Ltd, has entered
into an agreement with Shanghai Virtue and Fortune International Trade Co. Ltd.
This agreement will lead to the securing for CEH of an additional not less than 150
points of sale, of retail and entertainment establishments in Shanghai, by 15 July,
2005, for the conduct of CEH’s Keno and Lottery agency businesses. The current
business plan of CEH is to secure the right of access to existing retail and
entertainment establishments to enable a rapid rollout of a network of 750 points of
sale in Shanghai within the next 6 months.
The official launch of Keno games to the Shanghai market by the Shanghai Welfare
Lottery Issuing Center (“SWLC”) is expected to be before the end of July 2005.
Working closely with the SWLC, CEH is progressively rolling out its agency network
in the city of Shanghai. As well as expanding its Shanghai distribution network, CEH
is also developing its business model, based on the Shanghai business, for expansion
to a number of cities beyond Shanghai.