If you were a potential buyer of the product in the auction (or however they decide to sell it) wouldn't you push the price down to 4c.
Making it hard to raise the required funds, meaning more chance of a fire sale.
It always felt like they were a bit too transparent from a long way out on how they were going to monetise the product. With no revenue to cover the exps, they hold little power in negotiations
ALT Price at posting:
0.4¢ Sentiment: Hold Disclosure: Held