Have a read of this article that covers all the smaller betting businesses and tv rights deals. But apparently it's a guarantee..
https://www.sportsbusinessdaily.com/Journal/Issues/2020/02/17/Gambling/Sportsbooks.aspx
You will also get leagues disallowing the advertisement of betting, so it isn't a guarantee for coverage - The NCAA has made it clear to CBS and Turner that it wants no promotion of sportsbooks or mention of sports betting during the broadcast of its games, including the NCAA men’s basketball tournament, which happens to be one of the more heavily bet events in U.S. sports
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Have a read of this article that covers all the smaller betting...
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