re: re:erg oticalif., july 21compatibletranslink
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=SVBIZINK3.story&STORY=/www/story/07-21-2003/0001985273&EDATE=MON+Jul+21+2003,+01:00+AM
OTI's Contactless Smart Card Technology Selected to Power San Francisco BART SFO Discount Card
< back
CUPERTINO, Calif., July 21 /PRNewswire-FirstCall/ -- On Track Innovations,
Ltd., (OTI) (Nasdaq: OTIV; Prime Standard [Frankfurt]: OT5), a global leader
in contactless microprocessor-based smart card systems, announced today that
the San Francisco Bay Area Rapid Transit District (BART) has chosen OTI to
provide ISO 14443 compliant contactless solutions for use in BART's SFO
Airline Employee Discount Program. The scalability of OTI's solution provides
an open-ended suite of future applications and allows it to remain compatible
with the requirements of the region's TransLink(R) initiative.
With over 290,000 daily riders and 43 stations, BART provides Bay Area
residents with a low cost, fast and environmentally friendly alternative for
their transit needs. BART uses a graduated fare structure where cost is
determined by the length of the trip. Currently, riders insert a
magnetic-stripe based ticket into a fare gate upon entering and exiting the
system. In the early 1990s, a decision was made to renovate the entire
system, including fare collection, and to extend the Colma line to the San
Francisco International Airport, the world's seventh busiest. By agreement
with the Airport, BART will provide a discount fare program for airline
employees who take BART to work. OTI will support BART's initiative by
supplying microprocessor-based contactless smart cards. Employees will
receive a contactless RFID microprocessor-based smart card encrypted to
activate a discounted fare structure when used at the SFO BART Station.
Mike Healy, Department Manager Media & Public Affairs stated "OTI's
technology fits BART's goal of connecting San Francisco to the world. Using
top of the line technology in BART's renovation project puts BART at the
forefront of mass transit connectivity for our riders. We are impressed by
OTI's timely product delivery and expertise."
Ohad Bashan, President and CEO of OTI America stated, "Being chosen by
BART to supply our secured contactless solution is a validation of our
superior technology. We look forward to working with BART in creating an open
transit system where a multi-functional contactless card can be used to
support future BART only smart card applications."
About OTI:
Established in 1990, OTI (Nasdaq: OTIV, Prime Standard: OT5) designs,
develops and markets secure contactless microprocessor-based smart card
technology to address the needs of a wide variety of markets. Applications
developed by OTI include product solutions for micropayments, mass transit,
parking, petroleum payment systems, loyalty programs, ID and secure campuses.
OTI has a global network of regional offices to market and support its
products. The company was awarded the prestigious ESCAT Award for smart card
innovation in both 1998 and 2000. OTI's customers include: BP, MasterCard
International, EDS, First Data Resources, Repsol, the Government of Israel and
ICTS. For more information on OTI, visit our website at http://www.otiglobal.com.
This press release contains forward-looking statements within the meaning
of the United States Securities laws. Such statements are subject to certain
risks and uncertainties, such as market acceptance of new products and our
ability to execute production on orders, which could cause actual results to
differ materially from those in the statements included in this press release.
Although OTI believes that the expectations reflected in such forward-looking
statements are based on reasonable assumptions, it can give no assurance that
its expectations will be achieved. OTI disclaims any intention or obligation
to update or revise any forward-looking statements, which speak only as of the
date hereof, whether as a result of new information, future events or
otherwise.
OTI Contact:
Galit Mendelson
Director of Corporate Communication
212 531 3247
[email protected]
Agency Contacts:
Paul Holm and Matthew Karsh
PortfolioPR
212 736 9224
[email protected] / [email protected]
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