Well, this is market I did not see coming that makes a lot of sense (don't think alcohol beer with terpenes makes sense).
Non drinkers can enjoy a non alcohol IPA beer and get a buzz on that relaxes them to join in and enjoy the social mood.
From the article:
"However, we all know that mixing too much booze with cannabis can have some rather undesirable effects. With Gruvi, cannabis consumers can still have an equally social experience while maintaining a safe and healthy cannabis experience."
BIG opportunity.
Such a shame this company has been run so poorly, at least to date, by Haim "Burger" who has robbed ESE of any integrity (no wonder he was deservedly kicked off the board) while on the cusp the biggest new social "drug" in modern day history.
This moment in our lives will be looked back upon as a turning point in socialising history where non drinkers (including designated drivers) get included in the party.
A revolution is "brewing" in this space and it will legally favor reverse engineered terpenes without THC.
Get your sheet together "Burger" because your used toilet paper contracts reek and one is buying ~ in an industry about to become white hot.
Imo
https://www.westword.com/marijuana/...-views-marijuana-users-as-new-target-11402645
