ESENSE AND COKE MAKES SENSE, page-6

According to ESE, no other company can come close to matching their low production costs, so if Coke et al were looking for something with that little extra cannabis kick, for the sake of keeping their prices down, larger scale manufacturers such as 'The Real Thing' might not have a realistic alternative.

Or, they can stick to Ginger Coke, Coke Lemon, and see if Coke is still "it".