Ummm, I'm actually not new to the sharemarket game. Been...

Ummm, I'm actually not new to the sharemarket game. Been investing in shares since 1998. I have been trading ESG for over 2 years now with the obvious ups and downs in share price. I am currently sitting on 150,000 units of ESG, so I'm no small time investor. Have been glued to my seat from 10:00 till 4:00 every weekday whilst I work at my home office.
I'm just asking the question because everyone seems to be ramping ESG, and maybe I'm a little impatient, but if all the rumours out there are true, why would it be down by 4c in one day?

P.S. I am in love with the stock (ESG).