The road ahead
In terms of announcement companies are allowed to release things when they are allowed to, no news doesn't mean thing are terrible or incredible Esh operates at the behest of larger companies. We are in-fact talking to these publishers:
TenCent, EA, epic games, riot games , fortnight, neddy games , actAvison , ESA
The first question they ask is, how much does it coast for our players to use the ESH platform? $0.00 this is the main vetting question they want to make sure of. MOGAL are not monetizing their players this gives MOGAL a niche and companies are willing give access to the custom lobby codes we have the codes and IPs to the following and more will flow but this takes time!
supercell, rocket league, fortnight ESA
If we are not monetizing players then what are we doing, Esh are building branded experience we cannot go from selling prescriptions to a bespoke solution for global brands that have multiple interfaces when dealing with these companies we are looking at 12-month sale cycles at best 6 months at most 16-18 months if you're lucky 6 months.
What are brands paying for? if you look at the Kellogg's intergradation it was all ABOUT THE HOSTING PLATFROM halo, Kellogg's and E-Spots Areana... brands love this they want to bring people in from their websites, apps, promotions, banners into a landing page that feels like a native solution.
The vast majority of money in E-sports is allocated to advertising, Esh provides a platform for companies to learn what it is to be a E-sports channel in an authentic way to be able to connect with gamers without the ads in the typical way.
ESH E-sports solution for brands is to give a better ROI on the thing's brands like to see:
Create awareness about a brand
Conversion from browser to byer
Drive education of an event
Promotion of a new product
What can you tell me about my audience?
Companies and brands don't have a data problem they have a information problem and ESH is the solution to this problem CRM information.
We need to remember ESH will release information when they are allowed to it does not mean things are terrible Nore does it mean nothing is happening ESH are not going to release information on brands that have taken decades to develop just because shareholder want more information or that it has not lined up with the timeline. we operate at the will of larger companies and the larger the company the bigger the NDA.
What we didn't have was a case study nothing to show these massive brands Kellogg's has now given us just that.
ESA came to us and said we are running this event with Kellogg's around Walmart and hallo 5 with only 2 weeks to do this. We need to remember we were just the host what did we get out of this.
We got to see our platform function on console on a FPS run by someone else tied to a large brand and retail partner.
Platform performed perfectly
High marks from the halo players
Gave us the case study
Gave us the deal with rewired fest
Kellogg's went to ESA because of Walmart, Kellogg's has now come to ESH and asked what else can we do around E sports for Kellogg's now we are speaking with them on a global level. So now instead of speaking with ESA they are speaking directly with us. This is exactly what ESH want to do. To be able to attract global brands to promote their products by hosting E sports comps through the mogul platform and once again we are not going to see Mogul plastered all over the platforms as companies are paying mogul to promote awareness of their brands. Esh want to be the salutation to companies for marketing their own brands.
We are also still talking to Microsoft., Microsoft brought smash gg. ESH are still talking to Microsoft weather we get their business and ESH asked whether or not they will be running all e sports through this platform in the future. They ran 1 tournament through smash and they didn't like it and they won't be using it again. so who knows what the future will hold ...
