Esports Mogul is an online gaming tournament specialist. The...

Esports Mogul is an online gaming tournament specialist. The firm hosts Esports events that captivate audiences with the world’s most-played games. ESH has its own platform that “includes first-of-its-kind functionality that drives the best possible player experience,” and its strategy team is dedicated to creating events that lead to measurable results. Esports Mogul has already started generating revenue from operations but is going through a revamp of its business model because it wasn’t financially viable – which is shown by the company’s share price fall, from 2.9c to 1.1c. As such, the company has decided to spend this quarter reinvesting into its business model, to stay ahead of the eSports trend.

It has also launched a new business-to-business (B2B) website targeting brands looking to get involved in the eSports scene. “Esports remains a lucrative, but complicated and nuanced, channel to navigate, with brands struggling to connect authentically with gamers and deliver a meaningful ROI.” The company sees this as its biggest opportunity, which is why it has created a new “solutions engineering” team, operating at the heart of any client engagement. “The team focuses on delivering elegant and simple solutions to a complicated set of problems. Strategically, this paradigm furthers our ability to garner and retain business.”

Highlights from the quarterly statement

• Mogul meaningfully expanded into North America, deploying new Martech products on behalf of multinational food giant Kellogg’s.
• Established Martech product tiering, providing brands with (Bronze, Silver, Gold) varying degrees of platform customisation.
• Launched its solutions engineering team, aimed at driving incremental revenue across each engagement.
• Developed sales model, targeting Esports agencies as an accelerant to revenue generation.
• Launched its new B2B positioning site launched and in market esh.mogul.gg, that now dovetails with its new positioning to Brands.
• Successfully concluded its innovative technology test in SEA, garnering several important insights.

Mogul recently announced plans to deliver Esports tournaments for ReWired Fest, powered by Walmart. Here are the highlights of that announcement:

• Mogul continues to gain traction in North America with globally recognised brands using the tournament platform for branded esports events.
• Mogul has been chosen as the esports platform of choice for the “ReWired Festival” series, hosted near Bentonville, Arkansas.
• “The Road To ReWired” represents the first in a multi-year, multi-event program, working alongside event planning group, ReWiredFest LLC.
• Master services agreement covers a licence fee for three months access to the Mogul tournament platform and managed services delivered by Mogul’s industry-leading solutions engineering team.
• The ReWired Festival initiative opens a new revenue stream with a strategic partner, laying the groundwork for multiple future events.
• Mogul’s innovative Sit’n’Go technology offers festival gamers an ‘always-on’ Esports tournament experience.