I cannot say anything for sure but, purely speculating, it could go like this:
We launch the mobile app.
Subscription:
Singtel pushes the subscription.
ESH get's a cut of the subscription amount.
In app purchases:
Skins, cosmetics and other things are purchasable with in-app currency.
Currency can be purchased with real-world money.
System integrates with zSilver and allows you to earn and buy Razer gear.
I could go on. You can look at Heroes of the Storm, League of Legends, and so on for examples of platforms where you earn and/or purchase currency in game. That sort of model with cross-game support makes a fair bit of sense to me.
Buying into tournaments for real-life currency comes scarily close to what some countries like Singapore and Australia could easily consider as online gambling.
Once again, this is purely speculation. I have no knowledge of the commercials involved.
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