Here is another deal that will help bring esports go mainstream.
Esports going mainstream is the next big frontier & having celebrities under Jay-Z's disposal will give esports a lot more exposure in the years to come.
https://www.esportstalk.com/news/jay-z-roc-nation-is-creating-esports-opportunities-for-traditional-athletes/
"Jay-Z’s Roc Nation Is Creating Esports Opportunities for Traditional Athletes"Big Money Moves for Jay-Z:
This is a pretty interesting move, that’s for sure. Jay-Z and Roc Nation Sports has a global command over quite a wide variety of athletes who could grow their brand via esports. Through GCN, they will create a strategy for the interested athletes, matching their interests across esports and gaming. Then Roc Nation will use its social media influence to spread it around and put eyes on the events their people will be a part of. Brodie Van Wagenen, COO, and Head of Strategy and Business Development at Roc Nation Sports spoke about the move:
“Increasingly, athletes are engaging in the world of esports gaming. Younger audiences represent a hugely influential and important demographic to reach. By pairing GCN’s vast network and capabilities with Roc Nation Sports’ diverse global footprint, our clients will be able to connect to a broader community while growing their personal brands and businesses through innovative and multi-facing gaming projects.”
It’s a brilliant move though. Gaming isn’t just for kids, no matter what some people might say. People of all ages and walks of life are into it, and esports is a global phenomenon."
Full article on link above
