Esports News/Discussion, page-29

Back in November 2020. Aboflah had 9.02M youtube subscribers when he first joined GXR.
Now at 19M subscribers, that's approx 1M subscribers per month increase.His engagements still a phenomenon, up there with the very best youtubers.

Leading Esports organisations are now morphing into entertainment companies.
On one side you have the competitive PRO gaming (esports team/s). While on the other side you have the content creators.

Faze Clan is a very good example of this.Studies shows that content creator's actually generate more revenue for an esport organisation vs a competitive player.
One challenge for esports organisations is building a fan base fast in order to monetise.
The best way of doing that is through these gaming content creators. Faze clan is an example of a leading organisation that utilises the social media reach of their content creators.
You're basically building instant fans for your esports organisation by having content creators associated with the brand.


The article below is a good read & suggest GXR is going down this path plus more.
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FaZe Clan Is Changing the Game for Esports
https://labusinessjournal.com/news/2021/mar/29/how-faze-clan-changing-gaming-esports-lifestyle/?fbclid=IwAR3vgtjDD0MkXH205Dj5YnmiNEMHXKTj2AWkwkd965-PzypTCg-fN9rUuDc

“When a brand looks at partnering with an esports organization, total reach is very important,” he said. “Where it might be an issue is if your goal is to partner with a gaming organization, you’ve got to understand that 50% of their content is not going to be gaming or esports related.”