I think GXR has actually caught up with all the other esports organization. The only closest organization doing something similar business model is Faze Clan who are looking to list on NASDAQ for $1B valuation. Content Creators are the key to this model. They are the pathway to the 13-34year olds who are proven difficult to reach for traditional media companies & advertisers. As I mentioned on my previous post, whoever controls the content creators/Influencers will control the future of gaming & esports. GXR now have over 100+ content creators, 500M+ social followers & 2.5B views per month among them (according to numerous articles). Now think of the marketing power & scalability of having all that under your disposal. (IMO)