Galaxy Racer: Investing in the future of MENA esports

https://esportsinsider.com/2022/01/galaxy-racer-mena-esports/?amp

"Companies, brands and organisations in MENA have become more aware and educated about the esports industry and have started to understand its potential — including the value it brings to companies’ overall marketing and brand strategy.

“Esports was one of the only few industries that was not heavily impacted during the pandemic and was on the radar of many senior executives who were looking to pivot their brand messaging campaigns from offline to online,” Paul Roy explained.

The Government of Dubai has also been supportive of esports and gaming by backing up grassroots initiatives and promoting local esports organisations.

Roy added that Galaxy Racer, which recently acquired Team Nigma, now known as Nigma Galaxy, has also received help from the Government of Dubai Media Office (GDMO) to advance its esports endeavours."

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