It's an essential step for new sales, but it is still not new sales.
You have to imagine that Halal certification mustn't be too hard if your process happens to fall in line with Halal principles. I just can't see the company adopting specific Halal practices just to get certification. Surely its a bi-product and the completion of some paperwork. Nevertheless its still an essential step to a new market. Just give us some sales CNN and preferably some Brazilian ones at that.
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