BRRI have seen estimated price models of between $63,000 and...

BRR

I have seen estimated price models of between $63,000 and $70,000 bandied about for Cvac, but of course it's too early to expect a firm price.

As you say, it's important for PRR management to ensure their marketing and reimbursement model is more robust than DNDN's has been. I would imagine if they had not already done so, this experience will make it a high priority for them.

They don't need to announce what their program will actually be (that would be commercial in confidence info), just that they are planning a different marketing strategy than the one DNDN has employed. That would restore a modicum of confidence.