EuGeni, page-30

I think you give too much credit to the average apathetic human. I can't even see vast majority of shareholders contacting local members to 'pressure' them for ARTs let alone your average punter with no vested interest. Seriously.

The media, and some health experts, are already applying some pressure, these ads are going to convince neither. In fact they seem cheap and trying a push sale based on fear approach which is just ridiculous imo. I don think people are feeling scared after living with Covid for 18 months. People are just tired of it and want the country/world to open up again and ARTs (imho) will help do that. This ad doesn't just miss the target market, it doesn't even address the right emotion or 'hook' to get people invested in it. D-