“The Atto 3 marked “the iPhone moment” for EVs, Chirawatt told his nearly 900,000 YouTube followers, suggesting it would set off a hype cycle that would transform a novelty purchase into a mainstream luxury. For most of the world, previous generations of EVs were aspirational purchases.”
https://www.riotinto.com/en/news/releases/2022/rio-tinto-starts-demonstration-plant-for-lithium-concentration-in-quebec