...Ford is saying Sayonara to EVs for now. Back in 2027....

...Ford is saying Sayonara to EVs for now. Back in 2027.

...America has failed in EVs despite the IRA. Because of 'everybody for themselves' approach, losing the big picture.
Ford Is Hitting Reset On Its Entire EV Plan
Story by Patrick George
• 11h •
Ford is America's no. 2 electric brand. But profits have been elusive, so it's hitting reset on the entire plan.

Ford is America's number two electric vehicle brand behind Tesla. But getting there hasn't been easy.

Over the past few years of F-150 Lightning and Mustang Mach-E sales, Ford has sunk billions into models that aren't proving to be profitable, all while it deals with an uneven electric market, a boosted in interest in hybrids, intensifying competition and a rising China.


As a result, the Dearborn automaker today announced some major changes to its EV and hybrid plan, and that includes 10% less capital spending on purely electric models overall.

Ford announced that it will no longer make a three-row electric SUV as planned, but will go hybrid with those models instead; the so-called "skunkworks" electric truck will first be a midsize truck, not a compact one as planned; will not launch any EVs unless they can be profitable in the first 12 months; and continue to provide gas and diesel vehicles, among other things.

"It's coming back to understanding the customer, understanding how this is going to transition over time," Ford CFO John Lawler said on a media briefing this morning. "It's about providing them those choices that meet their duty cycles and their needs, and that is giving them the options between full battery electric vehicles, hybrid technologies."