48 to 37. Panic, then panic + horror.
"International marques...recorded a 27 per cent slump from a year earlier. Their market share shrank to 36.6 per cent from 48 per cent."
Losing 12 points of share in the car business is a reason to panic.
Doing so in 1 year requires a new reaction that combines horror and panic.
https://x.com/dunne_insights/status/1837150319223959807
