'Do you think it any coincidence the bottom mkt share chart stacks up remarkably similar to that of GDP per capita below, particularly positioning major mkts Germany, France & UK?'
Quite frankly the author of an article which includes a heading 'The higher the GDP, the higher share of EVs' should be fired for wasting time and money on something so obvious. After all, more or less ALL 'luxury' products follow the same trend, including ALL vehicles:
'So despite the $quillions in EU subsidies, and all the glossies, average emissions have RISEN over the past two years.Whatever shall we do?'
The answer is keep subsidies (creatively), soon battery cost will reach a point when there is parity between (B)EV an ICE in terms of overall cost. That's the tipping point, and goodbye ICE when (B)EV becomes cheaper than parity. IMO we are very close to that (next year?), and I applaud countries that can afford to push the agenda with a range of subsidies - they are the the catalysts.
Battery cost up to 2015, and I've added current Tesla cost:
(https://theicct.org/sites/default/files/publications/EV_cost_2020_2030_20190401.pdf)
@DoubleDown! Japan has gone a bit sideways (as they like to do) - since early 2010s they focused on fuel-cell technology, and lost EV market share. From what I can gather, they appear now to focus on fuel-cells for housing, while focus for vehicles might shift back to hybrid and BEV..
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