The resale of fleet cars is a key driver of rental car companies' profitability. On that front, Tesla threw a wrench in Hertz's financials by aggressively slashing prices across its product line, crushing the resale values of not only Teslas, but the entire EV market. Top-selling EV's saw their secondary-market prices plunge by almost a third in 2023.
Poor resale value isn't the only EV liability biting Hertz -- the company also pointed to the high cost of collision repairs. “For context, collision and damage repairs on an EV can often run about twice that associated with a comparable combustion engine vehicle,” Scherr noted in an October third-quarter conference call.
Guess the cost to repair this?
— Little John (@biotechpain) January 17, 2024
$5,000?
$10,000?
$12,000?
NO..... estimate cost is $14,000
No wonder why renting companies are ditching Tesla! $TSLA $TSLAQ pic.twitter.com/CcgiTLrnovThen there's the issue of consumer demand. It's fair to assume that most rental car customers don't want their first EV experiment to come on a business or vacation trip, where they may be in an unfamiliar area and unenthused about spending 20 minutes at a recharging station on the way to the airport, to say nothing of the hassle of figuring out how the whole EV-thing works.
