Happy with the near flat lined SP pulse lately that I use as one of my investing checklist items to confirm consolidation has finished and I should begin accumulating when I find potentially strong multi year investment. If I was able to move the SP then that's a good indication the consolidation period is pretty well over and a true base is pretty well formed IMO.
Quality honey with medical benefits = Liquid Gold. Wait till Australian Honey really takes off in Asia like our superior infant milk formulas did . The kicker here and what I am really really interested in is a cross between Medical Cannabis / Meluka Tea Trees Honey...Now THAT is unique and Marketable!!!!! - I'll touch on that a bit more some other time but essentially: - Healthy Bee Colonies = High Demand - High Quality Honey = High Demand - Pharmaceutical grade Medical Cannabis = Very High Demand
Wrap these three up in one location and it's a literal recipe for one of the most unique health products on the Planet! --------------------------------------------------------------------------------------------- Focusing mainly on the Meluka aspect of EVE portfolio tonight.
Devils advocate first up on Meluka brand as it currently stands.
1. I think Meluka Honey may initially suffer the lessor known cousin effect to Manuka Honey brands.
Not being able to certify the brand with a UMF grading system may hurt the brand and I'm not sure how the Meluka company can get their message across that their honey is "Superior" in terms of medical and antibacterial properties to the likes of the Manuka branded honey market which has established a name for itself and now incorporates an industry certified product brand "Genuine Australian-produced Manuka honey will soon carry a symbol to prove it is not fake." https://thewest.com.au/business/agriculture/genuine-manuka-honey-makes-its-mark-ng-b881096451z
If anything Meluka honey promotes the Meluka Tea Trees are the primary investment catalyst and not the Meluka Honey brand. A bit like a manufacturing company that produces a high quality of steel faster because they source a better grade of iron ore. The steel company does well but the Iron Ore company kills the pig!! So that makes Jenbrook's Meluka Tea Tree plant the catalyst investment.
I guess I want to know is how will Meluka stand out from the crowd with Manuka brands claiming top spot. *Hello market I have some Meluka Honey to sell* *Oh you mean Manuka?*, *No Meluka*.....- Same same different. *Oh*...no we already have some Manuka, thank you though. click.*
It will be a slow build to gain market share and require lots of work from Heard Marketing Agency.
2. Medical Cannabis Plantation THC Deal for Meluka Honey / Medical Cannabis access. Presentations of Note:
Jan 2019 Quarterly Review https://www.asx.com.au/asxpdf/20190131/pdf/4426kff05rtp0c.pdf - Ref: Outlook pg6. "The planned launch in quarter two of 2019 of an additional honey product." - a Tease...I can't find anything referencing another product. I have emailed Meluka asking about upcoming future products.
Aim of Meluka according to EVE is to produce 100 Tonne of product in first year. Multiple by 300g per package = approx 333,333 jars. At lowest product sale price for Native Wild Flower Honey of $12.12 online = $4,040,000. At the Tea Tree Honey price per jar of $34.95 = $11,650,000. So somewhere in the middle of that minus costs / 50% = EVE investment profit in Meluka p/a.
Then theres: Meluka Essentials - Not Researched yet Meluka Family - Not Researched yet EcoBotanicals - Not researched yet Jenbrook - Fairly straight forward earning / revenue. OMNI - Not researched yet
EVE at $0.006c is a no brainier for a small investment. With any luck some large dumps will happen and I can pick up more parcels at each level.
EVE Price at posting:
0.6¢ Sentiment: Buy Disclosure: Held
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