Longshot, it will take time for subscriptions to increase. How...

Longshot, it will take time for subscriptions to increase. How long did it take MBE to grow to 28,000? I think it took at least 1.5 years. I assume it will take at least 6 months to notice any uptake in overseas subscription once the service is rolled out, and even then, it will be smallish.

So even though MBE will have an potential audience increase at 30th June, the actual audience will not increase or be substantial enough to make a dent in the sales/profits for some time after that.

Hopefully, like last years 1st Quater update, you'd hope MBE would give some guidance as to how that is progressing. If they don't update the market after the first Quater of 2014/2015 (Sept/Oct) then that could very well dent confidence. Just something to look out for.