Hi Ahpigsy, like you I thought it was poorly written (or was it...

Hi Ahpigsy, like you I thought it was poorly written (or was it cryptic) as I find it very difficult to believe that some parties would ignore results.

The question is, what results is he talking about?

My though is this: The forging ahead as described could be P&G who are very satisfied as to prior results researched in-house with OBJ's team, and are now going gang busters in putting the launched of OBJ's IP with their product(s) in place. In this scenario the 2013 P&G trial currently underway is nothing more than obtaining an independent verification for marketing purposes, and in P&Gs view will receive a 100% validation; based on that view I can fully understand what GD was cryptically saying!

If I'm correct we will be in for one massive ride latter this year with both P&G and Coty.