Im quite new to hotcopper however decided to join after learining more about ADO, its product and efficiencies that it will bring to Pathology testing. Their product is ground breaking. The best analogy to use to describe the difference between the new ADO technology and old method is using a wooden tennis racket and comparing that to the efficiencies and effectiveness of a graphite racket. Furthermore its product is crica 86c/ Mg (milogram) compared to $5.6/Mg charged by competitors. This is why ADO could attract a large portion of the market share.
As i understand it ADO currently has 22 parties successfully testing its technologies. 3-4 organisations are on the verge of signing on with ADO in the very short term hence the CEO's trip overseas.
It will be interesting to see what the SP will climb to upon further signings.
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