Execution of a Material Commercial Agreement, page-124

As a precursor to this distribution agreement, Affinion and Norwood jointly presented both the World Phone and World WiFi loyalty propositions to selected major Affinion clients. Both parties were very encouraged by the clients’ initial responses to the Norwood World Apps propositions..
Based on the detailed analysis of uptake scenarios, jointly done by both parties prior to the signing of this agreement, the parties have modelled up to a $3million dollar annual revenue stream arising to Norwood under the agreed commercial terms over multiple years, based on conservative client uptake projections, subject to additional downstreamagreements with Affinion’s clients.

modelling is the key word imdo