expecting a SP increase at the end of Jan?, page-12

I am trading on the light side of this, everyone knows the story, spike up every now and then cuz we're clinging desperately to not miss the rally, only to suffer a slow burn down for months on end.

I think the problem is we all want this to be the next A2 but the marketing cost vs growth is way higher than A2 and margins are way lower, sales growth seems on par tho however I don't recall A2 ever having one quarter worse than the previous?? (happy to be proved wrong) so until the books show these ratios changing it ain't moving much imo

I'm in the 70-80 camp as well