Sorry all about my post was extremely busy this morning and just...

Sorry all about my post was extremely busy this morning and just wanted to make a note that the market could move.

Hi Surges

The reason I think OBJ would move was based on reports about GSK. I consider the deal done. GSK is becoming very aggressive in the oral health care markets of recent. Here are some comments from various articles.

"It's going to be an action packed time in oral care marketing. Six months after GlaxoSmithKline Consumer Healthcare India (GSK) brought in its global oral care brand Sensodyne to the Indian market, oral care leader Colgate-Palmolive (India) has upped the ante to protect its turf in this small but growing segment of the Rs 2,700-crore toothpaste market.

...

GSK has not only invested heavily in the advertising and promotion of the brand, but has also taken Colgate head-on on its own turf of conducting dentist contact programmes across the country. GSK has contacted 15,000 dentists in two months and is keen on building on the Sensodyne equity. "

"GlaxoSmithkline Consumer Healthcare (GSK) is continuing its NPD drive in the mouth care category with the launch of Aquafresh Ultimate ? a new premium toothpaste that delivers whole tooth protection.
Its launch will create a platform for future growth through trade up to premium products that offer added benefits. This family paste will be supported by a major advertising push in the summer with a spend of ?4 million? across a range of media.
Aquafresh Ultimate provides whole tooth protection by strengthening the tooth above the gum line, whilst its unique formulation kills bacteria to help keep the gum seal tight and healthy, protecting what?s vulnerable below the gum line.
With its range of product benefits and the great taste which consumers come to expect from Aquafresh products, the NPD will appeal to the whole family, especially to mums who believe that it is important to have healthy teeth and are willing to invest time and money to achieve this.
Aquafresh Ultimate, which is also available in a whitening variant, comes in a stand-up carton-less tube with shelf-ready trays for maximum stand out.? The cartons feature a stunning tooth graphic, utilising Fresnel lens technology to provide holographic images on flat surfaces.? Combined with the familiar Aquafresh logo and three-striped icon, it creates a fresh new look whilst retaining the brand?s core values.
Two mint flavoured 75 ml variants ? Aquafresh Ultimate and Aquafresh Ultimate Whitening ? will be available from early June, both priced at ?1.79 (RSP)."

For those of you not aware of what NPD drive is it means New Product Development drive.

I am almost convinced that we are looking at toothpaste for sensitivity. This is the fastest growing market in oral health care and OBJs technology can take GSK to number one.