I've never used Wotif before, can anyone tell what competitive edge it has over other similar online websites (expedia, hotels.com etc?
When booking accommodation I tend to try multiple websites to search for a the best price for the identical accommodation. In all my searches I don't think I've ever got the cheapest price thru wotif.
I can only see margins getting squeezed in the future, with more and more online competitors (similar to the influx of group buying websites - Groupon etc)
Having said that, they still are profitable, and seem to operate at a decent margin.
Thoughts?
WTF Price at posting:
$2.73 Sentiment: None Disclosure: Not Held
