Myer branded gear is an interesting one, albeit Myer's reputation is going down quicker than a lead balloon of late, that Kogan may even be viewed as more 'trendy' I dare say.
Nonetheless, I present to you an alternative scenario, which is one mere example of the conundrum shoppers face. Would you rather:
All appear to be similar, at least to the untrained eye (i.e. me) - Samsung, 55", Ultra-HD, Smart TV capabilities, 4k, 200Hz, LCD. Sure, they're different models, but the price differences are absurd. I presume, largely in part due to the fact the Kogan stock is likely 'grey' import stock. Is this perhaps the more pertinent path for Myer to explore - grey import stock?
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(20min delay)