What's the size of a competitor got to do with it ?This is a new...

What's the size of a competitor got to do with it ?

This is a new era in safety and protection, an expanding market by multiples. You don't have to be the biggest to make $$. Often the biggest fall and rest on the laurels.

Kodak spring to mind.

Who would have thought a few years ago someone would take on Coles and Woolies, ome in Aldi.

What about FMG , start with not much a mile behind RIO and BHP, didn't make any difference, look at them now.

Just because someone is bigger now, it means nothing in this world.