If you are happy to accept mediocrity do nothing. This is a company with a lot of assets. There must be something they can find to talk about in a positive manner? An opening, renovations completion, new supermarket moving in. Just a simple media release once a month. It will take about 10 mins to do it, I will even help them draft them if they want.
Just copy and paste into your reply and add yourself on the list if you wish. Including these instructions.