TRS the reject shop limited

I'm looking into what to do with these TRS shares and I think...

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    I'm looking into what to do with these TRS shares and I think the drop has presented a good buying opportunity. This has put succinctly my thoughts on TRS
    Rusty

    From CBA
    Discretionary retailers
    We have not had a buy recommendation on Harvey Norman or JB Hi-Fi for several years. Their share prices oscillate with short-term expectations about retail spending and profits, while the internet silently eats away at their competitive positions. And how many more Harvey Norman or JB Hi-Fi stores could Australia possibly need?
    If these stocks get cheap enough we will consider adding them to the buy list, but there are better options for your money, in Intelligent Investor's opinion. Given Harvey Norman is no longer a growth company, it should also pay a higher dividend.
    We recently published a comparison of The Reject Shop and Super Retail Group, as their respective share prices have fallen around 50 per cent and 35 per cent. We are still avoiding Super Retail Group but have recommended The Reject Shop as a buy below $11 for several reasons.
    First, The Reject Shop's everyday products should be more resilient in a recession. Sales of $500 kayaks at Ray's Outdoors are likely to be delayed before the fortnightly supply of toilet paper is. A recession may even convert shoppers previously uninterested in saving pennies.
    Second, The Reject Shop should be more insulated from the threat of online competitors, as the average customer only spends $10. Postage costs too much to justify opening an online store.
    Third, the company has no debt. It has long-term leases that are quasi-debt, and rolling out new stores requires investment that reduces cash flow in the short-term, but it should not come under pressure from lenders to make short-term decisions at the expense of its competitive position. The recent failure of Retail Adventures has also reduced competition slightly.
    Lastly, current earnings are artificially low because of the costs of the current store roll-out. There is a question mark over the company's strategy following the recent announcement of new CEO Ross Sudano, but provided recent profit downgrades do not reflect cannibalisation of the company's stores or a permanent loss of market share, the company should be worth more as new stores ramp up sales over the next few years.


    Source: CBA
 
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