A couple of interesting articles from Campaign the online magazine for the advertising industry in Asia about Facebooks change of how news feeds are managed. See links below:
http://www.campaignasia.com/article...dium=newsletter&utm_campaign=daily_newsletter
http://www.campaignasia.com/article...dium=newsletter&utm_campaign=daily_newsletter
My take is that this will probably play out as favourable to Big.
I liked the concept of “retailtainment” think about how this works for pillar 3 with the new app.
Lumpy
