Front and center aisle space at Walmart and Walgreens for...

Front and center aisle space at Walmart and Walgreens for collectively 4 months + is worth $M's alone

They don't need to go and blow the budget when they can't meet distribution as you said. Advertising in Texas would still be expensive. For the $M's you spent on the tv ads, you could for a fraction of the price have a pack of kids clean out every Walmart in the state over a few weeks, secure distribution and then raise debt funding off the back for future orders

Now if they announced a CR to do that, I would be happy - somehow don't think they can