I put through a price increase to woollies and coles 4 months...

I put through a price increase to woollies and coles 4 months ago which was my standard yearly increase of a few %, due to my raw material suppliers annual increases, now what will happen is in less than 6 month we need to put through another few %, which in fact takes that to double to what is the norm, but if you aren't in the game then you will never understand, so the poor consumer instead of the standard 3% to 6% increase they are going to see another move of 6%, but for you Dave you will not see that as the 3% again is not going impact, but the pensioner and guys doing it hard will have a inpact.

If I don't put it through I reduce my cashflow postion and put strain on the business (cut staff), but we also run the risk of the consumer not buying my product, which in turn slows the economy and the RBA has to drop rates to free up consumers cash so they can afford the higher priced items on shelf due to stupid government policy.

Ever run a business Dave a real business