All I can say is that I worked with Virgin Group when Duffell was around in London - and like many from that 1990's era of enormous musical success - some went off to either obscurity or opportunistic business ventures that have yet still to prove themselves...
So again, I'm not at all unpositive - just that we need to actually SEE product - because I can assure you, the model of hype over substance is a very familiar one to me.
Concepts in the creative world are fine - but show me the $$$ and I'll have no option but to love your products if not forever, then at least for a sufficient period to establish the company as a significant innovative force...
Why no ROAM-e demonstrations ANYWHERE, if I might ask?