I understand your fustration, but really.. what else are they supposed to do? if they are all blow and no show it will just piss people off, I'd say they are trying not to sound like a broken record, these things take time.
And it has been said before by others but their job is to look after share holders by getting the ore out of the ground and off to customers. Not flirt with the media and piss in people's pockets, otherwise its simply ramping on a corporate level.
ramping = no credibility
Just my 2c :)
SDL Price at posting:
0.0¢ Sentiment: Buy Disclosure: Held