How would I market the hair loss products??
A key event will be TGA/FDA approval.
This may in my uninformed opinion be necessary for us to play with heavier concentrations of the active ingredient (only guessing but my previous comments on getting the stuff to penetrate the dermis refer.)
With the heavier duty therapeutic solutions ......... maybe assign a 1 year supply to 500 suitable trial participants in the US and Australia. Conjure up the required publicity on daytime & breakfast shows. Follow up at 6 months and a 12 months again with the same said shows & publicity. Involve independent dermatologists to provide comments along the way. Follow up with some more freebies.
Key points: The marginal costs of producing these products will be low in comparison to development and distribution costs. Therefore it would most likely be quite affordable for the company to fund a public show and tell.
just a thought
cheers
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