In an effort to release a squint of sunlight into the discussions, I offer the following.
On the ever slimming chance that FBR is able to stay above water for the next twelve months or more, I think it would be a wise investment to send the Hadrian that is in Florida to the WORLD OF CONCRETE convention in Las Vegas this coming January. It would be a spectacle that would draw lots and lots of attention. They have indoor showroom presentations, but also outdoor presentations. The Hadrian X could build temporary walls outside and be a big hit all week. WOC is a very large event and the resulting social media and traditional media attention is viral for anything NEW. Concrete Block Producers, Contractors, and General Contractors attend. Developers too, to some degree. But, it makes no sense to NOT be there. All groundbreaking new tools, machines, and products have for years introduced themselves to the heavy construction industry through this massive tradeshow.
FBR at World Of Concrete 2026 seems to be a no brainer now that there is a machine in the states.
While this is certainly not investment advice... it's definitely marketing advice.
FBR Price at posting:
0.7¢ Sentiment: Hold Disclosure: Held
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