"why FBR would want to apply DST and compete in this space is still a big question to me, why bother?"
Yes, that is sensible - on the other hand the toothpaste machines have already done a lot of promotion and there are many companies doing it. FBR is new and no one knows about it and it will take time. Maybe applying DST to toothpaste will enable quicker market penetration.
FBR General Discussion, page-4394
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