For the hell of it, given I was once a media publicist and know...

For the hell of it, given I was once a media publicist and know the game, I have just sent a private and unsolicited press release to Bloomberg journalists briefly outlining what's happening with FBR in their own backyard (of Florida) . Just enough information to pique their interest - point them in the right direction, as it were . Might bear fruit, might not - but nothing ventured, nothing gained. Nevertheless, if there was one thing I learnt being a government agency media publicist, was that the media just love a scoop (presuming they aren't already aware of FBR), and they're always desperate for relevant material.
Anyway, let's hope one of their journo's sees merit on doing a story and contacts FBR for a full picture. From here, it's all about the marketing - and sometimes you can get it for free .