Similarly, during Hurricane Harvey, the grocery chain H-E-B was recognized for its robust crisis response. H-E-B notified shareholders and the community of its store closures in affected areas and then quickly mobilized to provide essential supplies and even set up mobile kitchens to support local relief efforts. Such actions emphasized H-E-B's commitment to community support and disaster resilience, illustrating how businesses can positively impact shareholder value by effectively responding to critical events.
Another example is Starbucks, which communicated to shareholders about the financial impact of hurricanes like Harvey and Irma, noting store closures and operational disruptions across several states. This transparent communication helped set expectations for the financial quarters following these events.
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