I will say that Care A2+ is an odd one.
They seem to have one of the least popular formula products in Australia (just based of Chemist Warehouse baby formula sorted by popularity). Out of about 131 products listed there, Care's highest ranked stage is ranked about #100. That's in spite of pretty heavy marketing on TV, newspapers, online etc. They reported to their investors last year that it took them around 6 months to move $1M in product.
Their FDA approval says they are apparently supplying a huge volume of tins (I think it was like 4-5M) but their website says their A2 milk comes from a 'single source' in South-West Victoria for their A2 milk. So I guess these cows are working overtime..
They claim to be Australian owned and operated, but they are actually owned by an American mining company named ACELL Global. Seems like the parent company must have money to burn.
FDA Approval, page-251
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