It is the first product released and has been marketed according...

It is the first product released and has been marketed according to P&G's overall strategy.

Have you decided to sell your holdings based on early very sales for one product, or because you simply expect the stock to keep going lower?

The overall number of products is growing - that is a given. Even if there are seasonal promotions it will have will less and less effect as products multiply. I look forward to seeing how many products we have in 2018. The marketing commitment may be open to interpretation but the commitment P&G have made to the second tech is more than ever before. For the first time we have upfront and standstill fees, all of which will be reported in upcoming quarters. These points will be better communicated in the roadshow if not before.