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Hey justis, Do you know what this is, What is it used for,,,...

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makingmoneystill

17,185 Posts.

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14/08/19

22:17

Post #: 39996043
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Originally posted by Justis ↑

Diamonds

One of the greatest marketing campaigns was by De beers was the "Diamonds are for ever" and they invented the diamond engagement ring in about 1948, since then what woman would except an engagement ring that didn't have a diamond.

The other strategy that De Beers undertook from the early days was to give the impression diamonds are rare and scarce, that was far from the truth, they where not. They were digging up so many diamonds they feared the values would drop so they reduced production and hoarded diamonds only sold low volumes. That was easy done as they controlled 90% of diamond production

https://www.theatlantic.com/interna...-invented-the-diamond-engagement-ring/385376/

But the myth about diamonds continues

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Hey justis,

Do you know what this is,

What is it used for,,,
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