Agree Aimforsimon
I would have to add the big factor which folk are missing is that A2 is the first real threat to all the alternative milks which have been canabilising the Dairy Milk industry with claims of being lactose free.
A2 with its health benefits and making milk good again message is not just taking the market from dairy brands but taking the market back from alternative like almond milk etc
Feelin Confident, page-176
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