You would include it in your product and then double the price of your product. In the case of a bucket liner, A miner would happily pay double for double the performance because the true benefit is labor costs saved having to pull the liners off and refit new ones.
Same might be said about tires, some people would happily pay double for a set of tires that lasts twice as long. My time to arrange a tyre fitting, drop my car off and wait for it to be done is an inconvenience I would love to do less often.
FGR Sales, page-47
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